DNC 2024 Chicago

To recruit volunteers and highlight city pride, we wanted to tap into unique Chicago things. Immediately Malort, deep dish pizza, and hotdogs came to mind. All hotdogs here are served “Chicago style” without ketchup. This got us thinking, what would volunteering look like “Chicago style?”

My Role:

Jr. Copywriter, OOH and activation concepting, headline writing, manifesto writer

Project Credits:

Agency: BarkleyOKRP
GCD: Rony Castor
Sr Creatives: Rosie Hutchison & Jasmine Do
Jr. Art Director: Jessica Falls
Designers: Cristobal Mora & Lashun Tines

OOH

Manifesto/ Poem